An Evaluation of the Communication Strategies by Pentecostal Churches for Evangelism in Makurdi Metropolis, Benue State
June, 2025
Submitted by
Abaver R.A
on August 02, 2025 01:17 PM
Abstract
This study evaluated the communication
strategies employed by Pentecostal churches for evangelism in Makurdi
Metropolis, Benue State. The research adopted a survey design. A sample size of
400 respondents was selected from major Pentecostal churches within Makurdi.
Data were collected through questionnaires and analysed descriptively using frequencies
and simple percentages. Findings revealed that Pentecostal churches adopt a
multifaceted communication approach involving dynamic preaching, community
engagement, and the increasing use of digital platforms such as livestreaming,
podcasting, bulk messaging, and social media. The study also highlighted a
growing need to address public perceptions regarding the use of new media in
Christian communication. It was concluded that while these strategies are
effective in expanding outreach and engagement, greater emphasis should be
placed on ethical communication, capacity building for church leaders, and
collaboration among churches for broader societal impact. The study recommends
strategic community involvement, continuous media training, and inter-church
partnerships to further enhance the evangelical mission.
