Taraba State University Journal of Communication and Media studies
A Publication of the Department of Mass Communication, Taraba State University, Jalingo.
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A Publication of the Department of Mass Communication, Taraba State University, Jalingo
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Welcome to the Journal of Communication and Media Studies, a leading platform dedicated to advancing research, dialogue, and innovation in the fields of communication and media. Our journal is committed to fostering academic and professional discourse that bridges theory, practice, and the evolving digital landscape..
Abstract:This study examines how social media platforms are shaping climate change communication, adaptation, and mitigation in Taraba State, Nigeria, a state where ecological vulnerability intersects with emerging digital engagement. Drawing on a cross-sectional survey of 385 respondents and integrating cross-tabulations, multiple regression, and correlation analysis, the study investigates the influence of demographic factors on digital climate engagement and the behavioural outcomes of social media campaigns. Findings reveal high levels of social media use for climate-related information, particularly among younger and more educated respondents, with WhatsApp and Facebook emerging as the dominant platforms. While respondents generally perceived social media as effective in raising climate awareness, a significant awareness–action gap remains, with behavioural change lagging behind information access. A strong positive correlation (r = .879, p <.001) was found between the type of climate content accessed and self-reported adoption of mitigation practices. The study advances theoretical insight by applying and extending the Technology Acceptance Model (TAM), Communication Infrastructure Theory (CIT), and Participatory Communication Theory to a digitally marginalised African context. It concludes that while social media holds transformative potential, its impact is constrained by infrastructural deficits, limited participatory mechanisms, and socio-political exclusions. Strategic, inclusive, and co-created communication efforts are essential for translating digital climate discourse into tangible community resilience.
Abstract:The rise of digital technologies has transformed the business landscape, with the Internet becoming a critical platform for e-commerce and digital marketing. Despite regulatory efforts, awareness and compliance with cyber regulations remain limited. This study investigated online business operators' awareness and compliance with cyber regulations, as well as the challenges they encounter. Guided by the Protection Motivation Theory, the study surveyed 384 online business operators within Akwa Ibom’s digital space, employing a simple random sampling technique and using a questionnaire as the data collection instrument. Findings reveal that 49.1% of online businesses are aware of cyber regulations but face difficulties in complying due to complex policies, rapid technological changes, and other factors. To address these challenges, the study recommends that policymakers and cybersecurity stakeholders provide regular training and educational programmes for online business owners and employees on cybersecurity regulations and data privacy policies to enhance understanding and improve compliance.
Abstract:This study investigated the role of Artificial Intelligence (AI) in health communication through traditional media in Kogi State, Nigeria, while evaluating its operational scope, public health benefits, and associated technical challenges. A quantitative survey method was adopted, utilizing questionnaire to collect data on patterns of AI usage and implementation. The findings indicate that traditional media employs AI technologies to a moderate extent (Mean Score=3.23), with content generation (Mean Score = 3.34) and misinformation detection (Mean Score = 2.90) receiving the highest levels of acceptance. Major barriers to widespread AI adoption include ethical concerns, distrust of AI-generated content, and inadequate digital infrastructure (Mean Score = 3.36). The analysis reveals that AI supports health literacy, enhances audience reach, and improves message comprehension; however, its overall effectiveness is constrained by shortages of skilled personnel and financial limitations. Rogers’ (1962) Diffusion of Innovations Theory is used to explain the slow rate of adoption, focusing on three key factors: technological readiness, budgetary capacity, and trust in AI applications within media. The study recommends government sponsored training for media professionals, financial support, upgraded transmission infrastructure, and the introduction of institutional regulations to address privacy concerns. With these measures in place, the integration of AI into traditional media can become more efficient, ultimately strengthening health communication and improving public health awareness across Kogi State.
Abstract:The advent of information and communication technology (ICT) has significantly transformed various aspects of human activity, including journalism. By empowering ordinary citizens to actively participate in the journalistic process, ICT has revolutionized the production, dissemination, and consumption of news. Grounded in the Technological Acceptance Model (TAM), this study examines the impact of ICT use by citizen journalists on journalism practice and its implications for traditional media in Nigeria, using the #BringBackOurGirls and #EndSARS movements as case studies. The study highlights the evolving dynamics between ICT and citizen journalism. Findings reveal that ICT-enabled citizen journalism surpasses traditional media in terms of reach and speed, facilitating global awareness, mobilizing international support, and exerting pressure on leadership. The study recommends that traditional media integrate the strengths of citizen journalism to enhance news production and dissemination. Additionally, it emphasizes the importance of rigorous verification processes by citizen journalists to maintain relevance, integrity, and credibility.
Abstract:The study examined the impact of Information and Communication Technology (ICT) on customer care management in First Bank of Nigeria and Guaranty Trust Bank, with a focus on service delivery, operational challenges, and remedial strategies. Guided by three research questions, the study employed a mixed-method design, integrating quantitative surveys and qualitative interviews. A sample of 400 respondents, including 20 key informants, was selected using purposive and simple random sampling techniques, achieving an 88.7% response rate. Quantitative data were analysed using descriptive statistics, while qualitative data were subjected to thematic analysis. Findings reveal that ICT-driven customer service significantly enhances service delivery by improving accessibility, speed, convenience, security, and customer satisfaction, with Customer Relationship Management (CRM) software identified as the most widely adopted tool. However, banks face challenges such as system downtime, inadequate staff training, high ICT costs, customer usability difficulties, and security concerns, which impede effective ICT utilisation. Remedies proposed include continuous staff training, customer education, system maintenance and upgrades, robust cybersecurity measures, and prompt technical support.
Abstract:This study examined access to and utilisation of social media-based agricultural extension information among youth farmers in Taraba State, Nigeria. The study employed a descriptive survey research design, with a population frame of youth farmers registered with Taraba State Agribiz Gazette (2024). A sample of 286 respondents was selected using Taro Yamane’s formula. Data were collected through a structured questionnaire and analysed using descriptive statistics, including frequency counts, percentages, means, and standard deviations. The findings reveal that exposure to agricultural extension information via social media platforms, is moderate, adoption of the information into farming practices remains limited, highlighting a gap between access and practical utilisation. Nevertheless, the study where adoption occurred it was found that the notable benefits, include improvements in crop and livestock management, enhanced knowledge of soil and fertiliser practices, access to market opportunities, and strengthened networking with peers and extension agents. Key challenges associated with adoption of the information via the platforms include high data costs, poor internet connectivity, inconsistent electricity supply, limited digital literacy, and concerns over misinformation and content credibility. To enhance the effectiveness of social media-based extension services, the study recommends that government agencies and telecommunication providers improve rural internet coverage and affordability; agricultural extension agencies leverage dominant platforms with visually engaging, locally relevant content; targeted digital skills training be provided to youth farmers; structured online forums be established for peer-to-peer learning and mentorship; and social media channels be clearly branded and verified to improve credibility.
Abstract:Newspapers play a significant role in shaping public perception and discourse during conflict orcrisis situations, particularly through their framing and reportage of sensitive issues such asblasphemy. This study examined the portrayal of blasphemy incidents in Northern Nigeria bynational dailies, focusing on Daily Trust and The Punch newspapers. One of the key objectives ofthe study was to ascertain the various frames employed by the selected newspapers in theircoverage of blasphemy incidents in Northern Nigeria, among others. Content analysis was theresearch method adopted, used to examine 54 editions of the two newspapers sampled betweenJanuary and June 2022. A composite sampling technique was employed to arrive at the 54 editions27 from each newspaper. This technique was applied consistently across each of the six monthsstudied for both newspapers. Findings revealed that the selected newspapers did not provideadequate coverage of blasphemy incidents in the northern region during the study period. Thedominant frames they employed were the condemnation frame, religious frame, and visible effectsframe. Based on these key findings, the study concluded that the selected newspapers did not doenough to create awareness or sensitise the public to the menace of blasphemy, particularly inNorthern Nigeria. The paper recommended, among other things, that the media should consistentlysensitise the public to the dangers of religious crises in order to promote peaceful coexistenceamong Nigerians.
Abstract:This study assessed mobile phone-based information services and awareness of uterine fibroids among women in Wukari, Taraba State. A descriptive survey research design was adopted. The target population comprised women of reproductive age (18–49 years) residing in Wukari, Taraba State. A sample of 300 women was selected using a simple random sampling technique. Participants were drawn from health facilities, community centres, and markets within Wukari. Data were collected using a researcher-developed, four-point Likert scale questionnaire and analysed descriptively using mean scores and standard deviation. The findings revealed a low level of awareness of uterine fibroids among women in Wukari. Furthermore, most respondents did not utilise their mobile devices to seek or access relevant and necessary information related to uterine fibroids or other associated health issues. The study recommended, among other measures, that healthcare providers and organisations implement mobile phone-based information services to educate women in the study area. Additionally, community-based interventions should be undertaken to raise awareness of uterine fibroids and promote risk reduction strategies among women in Wukari, Taraba State.
Abstract:This study evaluated the communication strategies employed by Pentecostal churches for evangelism in Makurdi Metropolis, Benue State. The research adopted a survey design. A sample size of 400 respondents was selected from major Pentecostal churches within Makurdi. Data were collected through questionnaires and analysed descriptively using frequencies and simple percentages. Findings revealed that Pentecostal churches adopt a multifaceted communication approach involving dynamic preaching, community engagement, and the increasing use of digital platforms such as livestreaming, podcasting, bulk messaging, and social media. The study also highlighted a growing need to address public perceptions regarding the use of new media in Christian communication. It was concluded that while these strategies are effective in expanding outreach and engagement, greater emphasis should be placed on ethical communication, capacity building for church leaders, and collaboration among churches for broader societal impact. The study recommends strategic community involvement, continuous media training, and inter-church partnerships to further enhance the evangelical mission.
Abstract:This study examined the complex relationship between technology and culture within the framework of media convergence. Employing the integrative literature review method, the study found that what was initially perceived as media convergence is, in reality, media dominance thereby widening the gap between developed and developing nations, such as Nigeria, in terms of information production, distribution, and consumption. This development has polarised the world into information-rich and information-poor regions, with technology-rich countries determining the volume and nature of information consumed by technology-poor countries like Nigeria. This situation raises concerns about the impact of technology on Nigeria’s culture, particularly in terms of cultural homogenisation, the erosion and replacement of indigenous culture with pop culture, and the concentration of power within major media technology corporations. The study, therefore, concludes that there is a growing erosion and commodification of culture in Nigeria, as local subtleties are frequently overshadowed by global appeal. Based on the findings, the study recommends the formulation of a comprehensive, multi-stakeholder societal framework that integrates media literacy into national education curricula, public policy, and community-based programmes. This framework should aim to equip citizens, particularly the youth, with the critical media competencies necessary to navigate the increasingly complex digital information environment. Furthermore, deliberate efforts should be made to promote local content creation and the preservation of indigenous cultural expressions through digital platforms, thereby ensuring a balanced negotiation between global media influences and Nigeria’s unique cultural identity.